ICBL announces a partnership with the Barbados Adventure Race 2019 (BAR) as the title sponsor. The race, which is in its second year, is a team obstacle course that is touted to be a challenge for all levels. Chief Operating Officer Oliver Jordan says that ICBL is pleased to partner with the Barbados Adventure Race 2019 as the race provides a new dynamic in fitness that is very trendy among Barbadians across all age groups who are committed to a life of fitness. He adds that BAR 2019 aligns perfectly with ICBL’s strategic direction and addresses the national need to place focus on health and wellness among the population. Noting that the competitive nature of the event brings with it a level of determination, skill, endurance, fitness and willpower, he states that these positive characteristics define excellence; an important value proposition for ICBL.
Further endorsement of the race comes from ICBL Nurse Administrator Lisa Brathwaite – Graham who addressed the press at the launch event. "We welcome this opportunity to partner with BAR 2019. ICBL recognizes that obstacle course training is an excellent opportunity to improve cardiovascular health, build muscle mass and burn fat simultaneously. The ICBL’s easyWELLNESS Program provides effective invention for improving the health status of our clients, a critical area of focus for the community at large. ICBL has been vehemently promoting changing the practice of the sedentary lifestyle which, according to the World Health Organization, increases all causes of mortality and is the leading cause of disease and disability worldwide. The Barbados Adventure Race gives another chance for all Barbadians to get moving. The ICBL’s easyWELLNESS Program fully endorses these activities."
Organiser of BAR 2019, George Griffith welcomes ICBL as title sponsor and believes that the company’s support will encourage the growth of the event for years to come.
The Barbados Adventure Race takes place on June 29th and 30th. Visit www.barbadosadventurerace.com to register.